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  • Writer's pictureGlacier Realty

3 Reasons to Work For a Boutique Real Estate Agency

Updated: Sep 5, 2022

Competition in real estate can be intense. Not only have recent market conditions made for a fierce environment, but the National Association of Realtors reported a record-high membership of 1.56 million REALTORS in 2021. To compete today, you have to differentiate yourself as a Broker and align yourself with a brokerage that can deliver the local expertise clients desire, while providing you the support you need.

For years, big brokerage companies meant big budgets for marketing, data and technology, but advancements in those areas have leveled the playing field and given boutique agencies an advantage, thanks to the independence and freedom they can offer innovative and seasoned Brokers.

1. Collaboration

Glacier Realty provides a collaborative work environment rather than an “every-man-for-himself” mentality. For example, a benefit of our smaller size is that we can offer faster responses to special situations, such as having the whole team help find the right property for a Buyer, collectively brainstorm a situation, or have the perfect person in our network in a specialty area to help with a situation.

“Becoming part of the Glacier Realty family means our Brokers and their clients have access to the knowledge and expertise of our entire team because we collaborate closely. Unfortunately, that’s not always the case with the bigger franchises, where the team dynamic can feel more competitive,” said Dorene Swanson, Managing Broker and co-owner of Glacier Realty.

2. Customer Service

Glacier Realty does not get by on national name recognition but rather on its stellar reputation and collective experience.

Our team focuses on serving McHenry County and the surrounding area and delivering consistently excellent service that serves to maintain our reputation and relationships. Our number one goal is to exceed our clients’ expectations, whether they’re buying, selling, renting, or looking to invest.

With consistent, top-rated reviews across Google and Facebook, we believe our reviews speak for themselves. Our business goals go far beyond a transaction. With our business built on faith-based principles, we treat every client with honesty, integrity, and respect to build trust and long-lasting relationships that endure all seasons of life. In fact, almost 100% of our new business comes from referrals from several sources, which is a fabulous testament to how we do business and treat people.

This, in turn, makes for a strong foundation for a Broker joining our team. With our rock-solid reputation, you already gain an advantage the moment you walk through the door.

3. Community

As one of the top-rated boutique agencies serving McHenry County and the surrounding area, what we have discovered is that our client base wants to align themselves with a Real Estate team that is authentically embedded within the community. Not only do we work here, but we live here with our families and have a deep understanding of the local landscape.

We are intentional about growing our network and sharing about Glacier Realty through community participation. The Glacier team is dedicated to attending local events and committed to regular volunteerism and support in many forms and in many areas.

“What I find to be special about Glacier Realty being a boutique agency is that the community feels like they can count on us for more than selling homes. We’re active participants in the local community and we encourage people to rely on us for advice, recommendations, and support,” said Erin Bjornson, the newest REALTOR to join the Glacier Realty team.

If you would like to inquire further about what Glacier Realty offers its agents along with VERY competitive commissions, please visit our website and contact Dorene Swanson or Erin Bjornson directly here.

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